Mass push notifications

The product feature mass push notifications allows administrators (operators) to send a push notification to many users of a product.

Mass push notifications were formerly known as broadcasts.

When an operator creates a mass push notification, ioki Platform stores the notification and processes delivery in the background.

Mass push notifications are sent to unarchived users who have created at least one ride for the given product in the last 6 months. Users who have never requested a ride in that product, or whose last ride in that product is older than 6 months, do not receive the notification.

Use cases of this feature

Mass push notifications allow operators to quickly inform users about important updates, such as:

• Weather alerts
• Service disruptions or delays
• Promotions or special offers
• Policy or operational updates
• Safety announcements

Do I need to send a mass push notification for each product to reach all users of a provider?

Yes. Push notifications are product-specific and are only delivered to users who have requested at least one ride for that product. To reach all users of a provider, you must send the notification separately for each product.

Activate this feature

Roles: Super Admin

1. Navigate to the management settings of the product.
2. Within the Product features section, select the checkbox Mass push notifications.
3. Select Save.

The admin procedure for this feature is documented in Passenger push notifications in ioki Operator or Mass push notifications in Control Center.